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Our Story

I’m Doug Reffue and that’s my dog Layla. I want to thank you for visiting our website. In 2021, I left my job as the CEO of a popular skincare company to start Puremidifier. 

The reason I left my position was very simple. The more I learned about the human skin, the more I began to realize that most skincare products were destroying our skin’s ecosystem known as the microbiome. All of those scrubs, serums, toners, acids and lotions were creating havoc on our skin barrier and the results were right in front of us in the form of dry, dull skin, acne, rosacea, eczema and dermatitis.

I knew I could develop a better, simpler, healthier solution for great skin. So I continued to research the skin’s ecosystem and I realized a shocking secret that the skincare industry doesn’t want you to know.  The key to great skin is not in a bottle….the key to great skin lies in the quality of the air in our homes and offices. It turns out that the air you live in is the ultimate, all-natural skincare ingredient and several scientific studies continue to prove the importance of air quality for healthy, younger-looking skin.

"The key to great skin is not in a bottle….the key to great skin lies in the quality of the air in our homes and offices."

In order to produce skin-healthy air we needed to develop a product that could do two things. First, PURIFY and second HUMIDIFY.  So we built the first affordable, sleek, desktop product that could do both at the same time.

We started with a true HEPA air filter that removes over 99% of the pollution in the air and then we added a cool-mist humidifier that provides the perfect amount of hydration for glowing, dewy skin.

They call us a challenger company and we’re proud of that. We hope to send a message to the skincare industry that there is a better way to achieve great skin. So I challenge you to put away your lotions and potions for a few weeks and plug in the Puremidifier each morning. You won’t believe the difference that clean, hydrated air can make for your complexion.

Here’s to great, glowing, beautiful skin!

- Doug